You are a beat reporter waiting in a hotel lobby for a news conference to start. Which of the following is the best use of your time?
A. strike up a conversation with the hotel staff
B. quietly review old notes
C. look for other journalists and compare coverage strategies
D. write a quick outline for the story
A. strike up a conversation with the hotel staff
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All of the following statements about the history of the newspaper industry are true EXCEPT
A) as a whole, the industry never reached the profit levels of the book industry. B) chain ownership dramatically increased in the 1970s and profitability soared. C) the newspaper business model was essentially unchanged for more than 150 years. D) newspapers were the first major mass media industry.
Declarative messages _
A. leave room for interpretation B. are used to seek another person's opinion C. should be used when being supportive D. Are statements of truth and leave no room for interpretation
Choose the research term that describes "using half of the measuring items for one measurement; the other half at another measurement."
A. Validity B. Reliability C. Test-Retest reliability D. Split-Half reliability
As a general rule, place your strongest points first or last
a. True b. False Indicate whether the statement is true or false