All of the following are factors in the external environment affecting marketing EXCEPT:
A. marketing mix
B. economic conditions
C. technology
D. political and legal factors
E. competition
Answer: A
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A scale on which all of the scale descriptors (i.e. "poor," "fair," "good") are assigned artificial numbers is called:
A) a descriptor scale format with real numbers B) a "poor" to "good" scale C) a numerical/descriptor format D) a synthetic metric format E) no such scale exists
According to the Core Principles of Professional Sales, a salesperson should not close the sale if the product is not suitable for the customer.
Answer the following statement true (T) or false (F)
In deciding whether to accept a special pricing order, management should only consider the quantitative data and disregard qualitative factors
Indicate whether the statement is true or false
Under the rule of 'Preservation of Consumers' Claims and Defenses,' a holder in due course is in effect placed in the position of an assignee
Indicate whether the statement is true or false