Which term refers to the decisions and activities that are intended to create and maintain a certain product concept in the customer's mind?
A) feature dumping
B) product positioning
C) product configuration
D) value clustering
E) strategic marketing
B
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The Frank Company has issued 10%, fully participating, cumulative preferred stock with a total par value of $300,000 and common stock with a total par value of $900,000. Dividends for one previous year are in arrears. How much cash will be paid to the preferred stockholders and the common stockholders, respectively, if cash dividends of $222,000 are distributed at the end of the current year?
A) $85,500 to preferred and $136,500 to common B) $78,000 to preferred and $144,000 to common C) $60,000 to preferred and $162,000 to common D) $55,500 to preferred and $166,500 to common
Which forces typically represent horizontal competition in a value chain?
a. Rivalry among existing firms and supplier power. b. Potential entry and buyer power. c. Substitutes and potential entry. d. Buyer power and supplier power.
Which of the following can the marketing team track through the company’s website?
a. ?number of direct sales as a result of ads on site b. ?age c. ?how often consumer shops d. ?lifestyle e. ?number of clicks on the site
Which of the following is an important reason we should care about work-related attitudes?
A. Helps to understand people’s reactions to their work and leaders. B. To realize we are unable to change attitudes. C. They are not related to behaviors that organizations care about. D. They do not contribute to well-being and life satisfaction.