Forsuccessful product differentiation, _____.
A. thedifference between a product and its competitor products should be large rather than small
B. marketers should put most of their efforts into developing an appropriate brand name
C. aproduct should not only be different from its competitor products but also be better
D. aproduct should have a higher cost than its competitor products
Answer: C
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Procter & Gamble and Leo Burnett use three components in their creative strategies. They are
A. creative definition, creative execution, and creative implementation. B. copy, illustrations, and layout. C. informational, transactional, and transformational dimensions. D. objective, support, and tone statements. E. verbal, nonverbal, and technical dimensions.
Most formal reports use generic headings to identify the topic of each section
Indicate whether the statement is true or false
It is important to study labor relations across countries for all of the following reasons except:
A. to gain understanding of the problems associated with ensuring efficiency, equity, and voice B. Ideas for reforming the U.S. labor relations system can be identified from other countries' experiences C. Increasing internationalization means managers will need to understand multiple systems D. labor relations systems from around the world are converging to a common set of practices and policies
If a firm increases the amount of debt that it has this could lead to an increase in:
A) financial risk. B) the cost of equity. C) both the cost of equity and the financial risk. D) None of the above.