An evoked set is a group of brands that a consumer is both aware of and willing to consider as a solution to a purchase problem.
Answer the following statement true (T) or false (F)
True
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Companies employing the diversification growth strategy grow by ________
A) marketing new products to existing markets B) marketing new products to new customers C) marketing existing products to existing markets in new ways D) marketing existing products to new markets
When people in an organization begin to form cliques, and their group identity becomes so strong that they include and exclude people based on whether they fit the group’s bias and perceptions is called __________.
a. ‘Team dynamics’ b. ‘Racism’ c. ‘In-group bias’ d. ‘Team bonding’
When a corporate organization competes through globalization, as opposed to technology, it is likely to put most of its efforts into
A. expansion into foreign markets. B. social responsibility. C. development of HR dashboards. D. integration of technology and social systems. E. environmental issues.
Steering is the same as blockbusting
Indicate whether the statement is true or false