Companies employing the diversification growth strategy grow by ________
A) marketing new products to existing markets
B) marketing new products to new customers
C) marketing existing products to existing markets in new ways
D) marketing existing products to new markets
B
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A salesperson can improve sales by personalizing relationships with customers.
Answer the following statement true (T) or false (F)
Which of the following is FALSE concerning the providing of supporting evidence in a sales message?
a. Few people will believe general statements without the support of factual evidence. b. Since research facts and figures can be boring, general remarks about superior durability and appearance are more effective. c. Evidence presented must not only be authentic; it must sound authentic, too. d. Not only do you have an obligation to give information, you should interpret it if necessary and point out how the information will benefit the receiver.
Which of the following examples is most effective in the context of the you-attitude conveyed through word usage?
A. I can wait for your response till Friday evening. B. You can give me your response by Friday evening. C. You cannot give me your response after Friday evening. D. I expect your response before Friday evening.
Why has Sunseeker survived so long and grown so consistently?
What will be an ideal response?