_____ is software that the developer gives to potential adopters for trial use.
Fill in the blank(s) with the appropriate word(s).
Beta software
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In terms of marketing expenditures, companies tend to spend the most (41%) on:
A) media advertising B) trade promotions C) consumer promotions D) direct marketing
Which of the following is used for titles of subdivisions of published works, such as chapters of a book?
A) quotation marks B) underline C) italics
Forecasts used for new product planning, capital expenditures, facility location or expansion, and R&D typically utilize a:
A) short-range time horizon. B) medium-range time horizon. C) long-range time horizon. D) naive method, because there is no data history. E) trend extrapolation.
The CEO of David's firm just came back from a business seminar. He called David into his office and stated, "I just found out about the product life cycle curve in a strategy seminar. This is a great tool. I want you to drop whatever you're doing and inventory all of our products to determine exactly where they are in the product life cycle." David needs to think fast for a good answer because he knows that
A. the product life cycle works only for certain types of firms. B. the product life cycle is not helpful in companies like his that pay attention to diffusion of innovation. C. it is often impossible to identify with precision where a product is in the product life cycle. D. the product life cycle is not a useful concept. E. the idea has been discredited by recent research.