To become a more responsible and thoughtful consumer of mass communication we should __________
a. develop media literacy
b. be aware of the patterns mass media employ
c. recognize that mass communication is one of many influences on individuals and society
d. actively interrogate media messages
e. all of the above
e
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Which PR tool is effective for communicating with external publics?
a. video news release b. company newsletter c. company intranet d. digital analytics
To choose a topic that is right for the occasion the speaker's primary considerations should be
A. the tone of the event and the size of the audience. B. the purpose of the speech and which topics the speaker is most knowledgeable about. C. the purpose of the speech and the tone of the event. D. the topics the speaker is most knowledgeable about and how much the audience will care about them.
What are the four types of groups?
a. family, church, present friends, and adolescent friends groups b. family, adolescent friends, work, and therapy groups c. past friends, family, social, and work groups d. social, religious, church, and physical groups
List the ways in which a reporter can find feature story ideas and apply them to a recent experience you had. What are some stories that you might pursue based on the principles described in this chapter?
What will be an ideal response?