Which of the following is true of refutational appeals?
A. They are used typically when the target audience is less educated.
B. They are not as effective as one-sided messages.
C. They tend to "inoculate" the target audience against a competitor's counterclaims.
D. They do not feature negative connotations of the products advertised.
E. They are a special type of one-sided message.
Answer: C
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