Presumably, a company should start with three levels of goals: (a) easily attainable, (b) most desirable, and (c) optimistic
Indicate whether the statement is true or false
T
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What are brands, and what are their functions in global marketing? How do brands develop their image, identity, and equity? Are global product and global brands the same?
What will be an ideal response?
A cash payment that reduces a liability does not result in an expense
Indicate whether the statement is true or false
Anna is using the BCG Growth-Share Matrix to perform a portfolio analysis for her company, Craycol Incorporated, which has four divisions: Red, Orange, Yellow, and Green. The Yellow division is new but doing quite well. Although it faces strong competition in a market that is still growing and changing rapidly, it currently has a narrow lead in market share. The Red division has long been the company’s top performer and dominates market share in an industry that has been stable for the past ten years. The Green division has been performing poorly for the past five years, and there doesn’t seem to be much opportunity to gain market share from its competitors, as customer demand has dropped significantly and is not likely to increase. The Orange division is Craycol’s newest division.
The market Orange produces products for is potentially large, but many other companies are pursuing the same customers and it remains to be seen how Orange will perform, as it currently lags behind some of its competitors while outperforming others. According to the BCG Matrix, the ______ division would likely be identified as a Question Mark. a. Red b. Orange c. Yellow d. Green
A major disadvantage of a merchandising philosophy is that _____
a. coordination of buying and selling may be impaired b. responsibility for success or failure may be unclear c. buying and selling functions require different skills d. communication between selling and buying staff may be unclear