If business owners track sales by purchase basis:
A. they can find the defects in their products.
B. they can predict the performance of their competitors.
C. they can minimize the cognitive dissonance experienced by their customers.
D. they can easily decide which marketing efforts to continue.
Answer: D
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A global marketing strategy where companies use the basic home-market communications strategy while adapting the product to local use or preference conditions is referred to as ________
A) product/communication extension B) product extension/communication adaptation C) product adaptation/communication extension D) product/communication adaptation
Companies set not a single price, but a pricing ________ that covers different items in its line and changes over time as products move through their life cycles
A) by-product B) structure C) loop D) cycle E) bundle
The furniture store offers you no-money-down on a new set of living room furniture
Further, you may pay for the furniture in three equal annual end-of-the-year payments of $1,000 each with the first payment to be made one year from today. If the discount rate is 6%, what is the present value of the furniture payments? A) $3,183.60 B) $3,000.00 C) $2,833.39 D) $2,673.01
Many industries have taken an active role in online business including the government. Which of the following is the term that describes the use of strategies and technologies to transform government by improving the delivery of services and enhancing the quality of interaction between the citizen-consumer within all the branches of government?
A. Ecommerce B. Information richness C. Tacit knowledge D. Egovernment