What accounts for the shift away from viewing interpersonal communication as face to face?
a. international travel
b. outsourcing
c. technology
d. social isolation
c. technology
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In a brief essay, explain how integrated marketing communication (IMC) differs from traditional advertising and then discuss how Elon Musk made use of IMC to promote his wide variety of brands.
What will be an ideal response?
Which of the following was NOT suggested as a good strategy for managing your anxiety?
A. Care about your subject. B. See yourself as successful. C. Act confident. D. See your classmates as strangers.
What group created the first set of professional standards for public relations practitioners?
A) Public Relations Student Society of America B) Public Relations Society of America C) Lee's Book of Public Relations Ethics D) Federal Communication Commission E) Taylor's Book of Business Etiquette
If a keynote speaker at a conference becomes ill, you could be called upon at the last minute to give a brief presentation on the material, for which you would have to prepare a(n) __________ speech.
A. manuscript B. memory C. impromptu D. extemporaneous