In the context of the evolution of marketing, marketers of the _____ believe that satisfied customers can develop into advocates for businesses by becoming powerful generators of positive "word-of-mouth."

A. selling era
B. relationship era
C. marketing era
D. production era


Answer: B

Business

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The debt-to-equity ratio is defined as total long-term liabilities divided by total stockholders' equity

a. True b. False Indicate whether the statement is true or false

Business

Budgeting is the process of identifying, gathering, summarizing, and communicating financial and nonfinancial information about an organization's future activities

Indicate whether the statement is true or false

Business

In the second stage of the retail life cycle, innovative retailers expand their geographic bases of operations and newer firms enter the field

Indicate whether the statement is true or false

Business

The founder of scientific management was:

a. Elton Mayo b. Douglas McGregor c. Frederick Taylor d. Abraham Maslow e. Frederick Herzberg

Business