Feedback is necessary only to tell senders whether or not we liked the message

Indicate whether the statement is true or false.


Answer: F

Communication & Mass Media

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One of the best examples of effectively handling a public relations crisis came from

A) BP's handling of the Gulf Coast oil spill. B) British Petroleum's response to an explosion and fire in a Texas oil refinery. C) Lucky Strike's "torches of freedom" smoking campaign created by Edward Bernays. D) Tylenol's handing of tampering that killed several people.

Communication & Mass Media

This occurs when a local public figure endorses or provides testimonials about an organization or its products and services

A) person-to-person word-of-mouth public relations B) person-to-person word-of-mouth advertising C) intentional word-of-mouth communication D) experiential word-of-mouth communication E) consequential word-of-mouth communication

Communication & Mass Media

_______________ are among the new tools used by PR practitioners

a. Pitch letters b. Media kits c. SMTs d. News releases

Communication & Mass Media

If you are worried about establishing your credibility as a speaker, you might want to begin

your speech with a A) rhetorical question. B) startling statement. C) quotation. D) humorous story.

Communication & Mass Media