Under the principles of agency law, any sale of goods by a salesperson in a store to a customer can be binding on the owner of the store.
Answer the following statement true (T) or false (F)
True
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Kathy is getting ready to close her sales call. She is not sure the prospect is quite ready so she goes over the benefits of the product and how it meets the customer's needs prior to asking for the order. This is an example of the:
A) continuous "yes" close B) trial method close C) summarization close D) assumptive close
The World Wide Web and library databases are equally credible
Indicate whether this statement is true or false.
Consumers who are highly sensitive to how others see them and who choose brands whose personalities fit the consumption situation are called ________
A) change agents B) self motivators C) self monitors D) self adapters E) opinion leaders
Thoughts about who will be around when the product is used or consumed relate to which of the following situational influences?
A. Buyer's mood and condition B. Time perspective C. Reason for purchase D. Physical surroundings E. Social surroundings