Which of the following is an advantage of using digital catalogs?
A) lists the phone numbers of interested prospects
B) coordinates with direct-response television ads
C) points customers to the nearest kiosk
D) eliminates printing and mailing costs
E) creates emotional contact with customers
D
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What is the main objective of a company using the balance sheet approach to determine compensation for expatriate managers?
A. to give the manager the same standard of living plus extra for the inconvenience of moving B. to ensure that the company does not get stuck with paying the higher costs of living in an overseas location C. to give the manager an amount of compensation that enables the company to balance the books D. to give the manager the same amount of pay as in the home country but in the host country's currency E. to adjust the manager's pay downward so total compensation reflects the benefits of getting to travel
Which of the following is true of store retailers?
A) A hard-discount store offers a wider merchandise mix than discount stores at higher prices. B) A discount store offers leftover goods, overruns, and irregular merchandise sold at less than retail. C) A specialty store generally stocks a very narrow product line. D) An extreme value store generally has a broad selection of high-markup, brand-name goods. E) A catalog showroom is a large, low-cost, low-margin, high-volume, self-service store.
Lever Brothers, a worldwide leader in consumer products, follows a brand strategy in its personal care division with nine brands (AXE, Dove, Lifebuoy, Lux, Ponds, Rexona, Sunsilk, Signal, and Vaseline) that operate independently of one another. This is an example of ________ branding.
A. store B. stand-alone C. co- D. national E. family
The assembly line is a classic example of a repetitive process
Indicate whether the statement is true or false