Which of the following is NOT one of Gruning’s four models of public relations?

a) Two-way symmetric
b) Public information/journalism
c) Press agentry/publicity
d) Planned behavior


Answer: D

Communication & Mass Media

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The term __________ is often used in marketing to refer to a competitive strategy, and public relations people often build a communication effort around a statement that describes it

a. theme development b. research and development (R&D) c. positioning d. tactical mission development

Communication & Mass Media

The chronological, topical, and spatial strategies are most

commonly used in __________. Fill in the blanks with correct word

Communication & Mass Media

If you slouch in your chair, other group members may interpret your posture as lack of interest or dislike for the group

True False

Communication & Mass Media

According to your textbook, opening your speech with a strong introduction is an excellent way to boost your confidence.

Answer the following statement true (T) or false (F)

Communication & Mass Media