The advantages of using a franchising strategy to pursue opportunities in foreign markets include
A. being well suited to the global expansion efforts of manufacturers.
B. being well suited to companies who employ cross-border transfer strategies.
C. having franchisees bear most of the costs and risks of establishing foreign locations and requiring the franchisor to expend only the resources to recruit, train, and support and monitor franchisees.
D. allowing a company to achieve scale economies.
E. being particularly well-suited to the global expansion efforts of companies with multidomestic strategies.
Answer: C
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