Mattel, Inc selects suppliers and obtains raw materials to make toys. The company is engaged in which function of marketing?
A) Selling
B) Buying
C) Storing
D) Financing
E) Risk taking
B
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What is the best strategy for answering a multipart question in an interview?
a. Ignore the first part of the question and answer only the second part. b. Answer the first part of the question and ignore the second part. c. Make a mental note of each part and then try to answer both. d. Redirect the question and answer only the parts you find important.
An operating segment is a reportable segment if it
A) satisfies the revenue, profit, and asset tests. B) satisfies the revenue, profit, or asset tests. C) operates predominately within a single industry. D) satisfies the net income test.
Why is the contingency viewpoint important?
What will be an ideal response?
Greg works for an electronics firm. The firm has had a few product flops but Greg thinks that its newest product will be highly successful. Greg's job is to try and convince retailers to carry it. One incentive he decides to use is to undertake a large-scale advertising campaign touting the benefits of the product. He informs retailers that if they choose to carry the product, the company will mention them in their advertisements so interested consumers know where to go to find the product. Greg is using _________________ as an incentive to resellers.
A. a dealer listing B. a dealer loader C. a merchandise allowance D. cooperative advertising E. a premium