Which of the following best describes the role of executive champions in developing new technologies?
A) They provide financial resources to support the project.
B) They promote the new technology throughout the organization.
C) They develop and operate the new technology.
D) They coordinate the technological efforts of various business units.
E) They assess technological implications.
A) They provide financial resources to support the project.
Sponsorship for an innovation comes from the executive champion, who has the status, authority, and financial resources to support the project and protect the product champion.
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Answer the following statements true (T) or false (F)
Harmonization of accounting standards refers to the degree of coordination or similarity among the various sets of national accounting standards and methods and the formats of financial reporting.
In terms of system thinking, what is input?
A. The computer program that processes the data. B. Controls to ensure correct processes. C. Data entered in a computer. D. The resulting information from the computer program.
A marketing manager can use a(n) ________ to run multidimensional scaling that creates perceptual maps.
A) acquired database B) marketing information system C) data warehouse D) marketing decision support system E) competitive intelligence system
What is the first step in the basic consumer decision process?
A. Evaluating options B. Identifying motivations C. Making comparisons D. Recognizing a problem