What are phonemes? Give an example.
What will be an ideal response?
Phonemes are the most basic building blocks of language. In the word bell, for example, the b sound, the short e sound and the l sound are the three phonemes that make the word bell.
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According to the text, a parameter denotes the true value that would be obtained if a census, rather than a sample, were undertaken
Indicate whether the statement is true or false
According to Michael Porter, what are three effective competitive positioning strategies?
A) middle-of-the-roaders, focus, and overall cost leadership B) focus, differentiation, and middle-of-the-roaders C) overall cost leadership, differentiation, and middle-of-the-roaders D) overall cost leadership, differentiation, and focus E) differentiation, market segmentation, and focus
Fundamentally, hyphens show ________________
a. direction b. action c. opposition d. connection
Unlike advertising, public relations
A. is considered a human resource function. B. supports promotional efforts by generating free media attention and goodwill. C. accounts for a greater increase in marketing spending. D. converts mass media advertising into direct marketing. E. should not be considered part of the marketing area.