Which of the following is a disadvantage of telephone surveys?
A. They are very expensive.
B. They cannot be used in markets where illiteracy is a problem.
C. Response rates are low.
D. Fast data analysis is not possible.
E. They are not effective for getting quick answers.
Answer: C
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Josh is responsible for the strategic retail planning process in his organization. He has defined the business mission and conducted a SWOT analysis. Which of the following steps is most likely his next stage in the strategic retail planning process?
A. Develop a retail mix to implement strategy. B. Identify strategic opportunities. C. Evaluate strategic opportunities. D. Establish specific objectives and allocate resources. E. Evaluate performance and make adjustments.
Due to advanced communications technology and the standardization of general procedures, working capital management for multinational firms is no more complex than it is for large domestic firms.
Answer the following statement true (T) or false (F)
The major purpose of the sales presentation is to provide information.
Answer the following statement true (T) or false (F)
Woods and Co is one of the largest office furniture suppliers in the UK. They outsource manufacturing overseas, sell direct and keep their prices low. New firms who don’t have Woods’ economies of scale find it impossible to compete. What kind of pricing are Woods and Co using?
a. prestige pricing b. pre-emptive pricing c. product line pricing d. placement pricing e. price discrimination