Serving a high density of customers at a short distance is best done using
A) an LTL carrier.
B) a cross dock distribution center with milk runs.
C) a package carrier.
D) a private fleet with milk runs.
c
Answer: D
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Which of the following strategies is referred to as the "workhorse" that has to succeed in order for the strategic market plan to achieve both short- and long-run performance objectives?
A) a harvest strategy B) a marketing mix strategy C) a defensive strategy D) an offensive strategy E) a monetizing strategy
All are steps in the four-step process to incorporate lead user into market research except:
a. conducting pragmatic visits to lead users. b. identifying and questioning lead users. c. identifying important market/technical trends. d. developing the breakthroughs. e. projecting the lead user data onto the larger market
A cost management system in which a company produces just in time to satisfy customer needs is known as just-in-time management
Indicate whether the statement is true or false
Charles, a 62-year-old army veteran, buys preferred stocks in companies. Although the returns on these stocks are not high, he is more than happy with his investments as they bring a steady flow of money that helps him in his sustenance. Charles's investment approach is an example of the strategy of _____.
A. buying and holding B. value investing C. investing for growth D. investing for income