Once marketers at Levi's found out that growing the cotton needed to make its jeans used a great deal of water, it joined the Better Cotton Initiative to teach farmers how to grow cotton with less water. This is an example of Levi's commitment to
A. eco-marketing.
B. environmental marketing.
C. sustainable marketing.
D. value-driven marketing.
E. corporate philanthropy.
Answer: C
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A corporation generally keeps and reinvests a portion of its net income instead of distributing it to its stockholders
a. True b. False Indicate whether the statement is true or false
The two primary features that can be identified as being descriptive of naturally rewarding activities are:
a. feelings of competence and feelings of self-control b. feelings of competence and feelings of purpose c. feelings of self-control and feelings of purpose d. feelings of purpose and feelings of exhaustion
Which of the following statements is true about customer relationships in business markets?
A. A strong impersonal relationship with customers is critical in maintaining one's business. B. One-on-one personal communication is the most important tool in developing and maintaining customer relationships. C. Customers prefer direct communication mediums such as e-mail and direct mail for any correspondence. D. Customers demand not only an impersonal relationship with their vendors but also an efficient one. E. An impersonal relationship in B2B markets often connotes a greater emphasis on technology.
____ is/are the default communication choice in many organizations
A) IM B) Memos C) Chat rooms D) Email E) Telephone