Kevin Campbell is an incoming freshman at your college. Kevin is frustrated by the cost of books, tuition, and expenses, and he also needs to purchase a rather expensive laptop. In an effort to save money, Kevin begins a Facebook group finding other college students who need to purchase laptops. Soon, Kevin's Facebook group has close to 100,000 students. Kevin decides to collectively approach different computer companies to see if his group qualifies for a special discount. What business strategy is Kevin using to purchase laptops?
A. Collecting business intelligence.
B. Decreasing entry barriers.
C. Purchasing a substitute product.
D. Increasing buyer power.
D. Increasing buyer power.
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Those who favor localized marketing see national advertising as wasteful because ________
A) it gets too up close and personal with consumers B) it drives up manufacturing and marketing costs by reducing economies of scale C) it magnifies logistical problems D) it fails to address local needs E) it sends conflicting marketing messages
Luxury brands are usually not global because they target a niche market
Indicate whether the statement is true or false
What did the Civil Rights Act of 1991 amend to the 1964 act?
What will be an ideal response?
The first unit produced in a process takes 480 hours. As the number of units produced doubles, production time decreases by 18%. Using the arithmetic approach, calculate the production time for the 16th unit.
a. 217 hours b. 328 hours c. 128 hours d. 156 hours