Which of the following best represents the criteria discussed by your authors to be used in selection of a test market city?

A) representativeness, isolation and cost
B) representativeness, existing company presence, control of promotion
C) representativeness, isolation and control of distribution and promotion
D) representativeness, cost and control of competitor's intelligence
E) representativeness, cost and ability to meet the federal codes regulating test markets


C

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Jennette handles customer complaints at a small stationary company, and noticed that customers tended to complain about just a few products. Jennette e-mailed her manager a proposal requesting customer support software to help them track the issues, and they got a free trial of the software. After a few months, the system did not seem to be saving her time, and her manager said this would be too expensive. Jennette decided to abandon the software, and use a spreadsheet to track customer complaints instead. By finding a new solution, Jennette demonstrated which ability?

A. productive forgetting B. product innovation C. cognitive dissonance D. extrinsic motivation

Business

Calculate the median of this sample.

Business

The ICMP echo response packets generated in response to a ping flood using randomly spoofed source addresses is known as _______ traffic

What will be an ideal response?

Business

Heavy Company sold metal scrap to a Brazilian company for 200,000 Brazilian reals on December 1, 20X8, with payment due on January 20, 20X9. The exchange rates were:  December 1, 20X81 real=$0.5435December 31, 20X81 real= 0.5192January 20, 20X91 real= 0.5305Based on the preceding information, which of the following is true of dollar's movement vis-à-vis Brazilian real during the period?  Dec 1 - 31Jan 1 - 20A.Dollar weakenedDollar strengthenedB.Dollar weakenedDollar weakenedC.Dollar strengthenedDollar strengthenedD.Dollar strengthenedDollar weakened

A. Option A B. Option B C. Option C D. Option D

Business