Pepsi-Cola's development of Wild Cherry Pepsi, a cherry-flavored soda, is an example of a ________
A) dynamically continuous innovation
B) nonradical innovation
C) competitive innovation
D) continuous innovation
E) discontinuous innovation
D
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When the project scope and/or technology are not fully known, things become much less predictable.
Answer the following statement true (T) or false (F)
Fruit of the Loom is launching a new advertising campaign. Within the first six months of the campaign, the media planners want the new advertisement's _____ to be 25% of the target market and the _____ to be four times.
A. reach; frequency B. goal; multiplier C. exposure; repetition D. range; rate E. impact; recurrence
The famous case of Marbury v. Madison (1803) established the constitutional doctrine of
a. judicial review. b. presidential prerogative. c. congressional power over the budget. d. administrative agency powers.
Police may search a person, including his clothes and effects, without a search warrant if
a. there is suspicion that the person has committed a crime. b. the person has been detained as part of an investigation. c. the person fits a profile of the type of criminal who commits the kind of crime for which the person is a suspect. d. the person has been lawfully arrested.