_____ is the study of the comfort and safety of human beings in their working environment.

Fill in the blank(s) with the appropriate word(s).


Ergonomics

Business

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Audiences react differently to different media, therefore

A) MPR professionals need to create one overall message for all media. B) not all connectors are appropriate channels for delivering an MPR message. C) psychographic data cannot be trusted as being completely accurate. D) television advertising is the most reliable and inexpensive way to target a message. E) MPR professionals should put more effort into personal sales to promote products.

Business

Which of the following is NOT true of netiquette?

a. Netiquette is dependent upon the written word. b. Netiquette avoids the use of shouting, dissing, flaming, and spamming. c. Negative information can be sent via e-mail. d. If a message is not for the entire company, then do not send it by e-mail.

Business

Charlotte works at a toy manufacturer. Recently, the company has had to issue a massive recall because parts of a toy have been found to be a choking hazard for small children. A national newspaper published an article that is highly critical of the firm. Charlotte tries to handle the backlash from the recall and bad press, but her firm has no policies in place that provide her with guidance in this situation. She consults with Christopher, a crisis communication expert at a local college. Christopher suggests that Charlotte's company develop crisis communication policies to deal with these negative _____________ issues in the future.

A. press release B. integrated marketing communication C. product placement D. public relations E. viral marketing

Business

Checks and safety procedures that are put in place to protect the integrity of the system are called _______ ______

Fill in the blank(s) with correct word

Business