Which heuristic is defined as a rule of thumb for making judgments based on examples and events that immediately spring to mind?
A. availability
B. confirmation
C. representativeness
D. anchoring and adjustment
A. availability
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Which of the following statements is true about ethnographic research?
A) It is the study of human behavior in its natural context and involves observation of behavior and setting along with depth interviews. B) Sometimes audio and visual recordings are obtained. C) Both A and B are correct. D) None are correct.
_______ offers certifications for service desk professionals that are internationally recognized. They also offer a certification that recognizes a support center's commitment to excellence, efficiency, and service quality.
Fill in the blank(s) with the appropriate word(s).
What are two current movements within the field of psychology that are affecting the study of teamwork?
a. Diversity and technology b. Diversity and positive psychology c. Technology and behaviorism d. Diversity and scientific management e. Diversity and quality circles
Scenario 17.2 Use the following to answer the questions. The Presto Company manufactures several types of household appliances, including blenders, waffle makers, and home deep fryers. Presto sells its products to retail stores such as Kohl's, Macy's, and J.C.Penney's, through its own sales force. Marilyn Wilson is one of Presto's salespeople, and is responsible for stores headquartered in Region 1 of the United States. Marilyn has just come from a monthly meeting where she has been informed about the new stovetop grill that will be part of next season's lineup. Presto's marketing department has developed a promotional plan for the new grill and outlined that plan for the sales staff in the meeting. The promotional plan for the next 60 days will include television commercials that
demonstrate the new grill, in-store rebates, and a customer contest for the best grilled sandwich recipe. In addition, Marilyn and other members of the sales force will be given a free grill for their own home use so they can become more familiar with the product. Presto is also offering a free trip to New York City for their staff salesperson who has the highest dollar in sales to his or her stores. To encourage the retail stores to push this product, Presto will offer the retail store a $5 discount for each grill that the store purchases after the 60-day promotion is over. Refer to Scenario 17.2. Presto appears to be using ____ to educate its sales force. A. formal sales training B. on-the-job training C. negative motivation D. territorial meetings E. recruiting training