Describe how the three-stage model of service consumption could explain consumer behavior in a low-contact service like investing
What will be an ideal response?
The three-stage model of service consumption begins with the prepurchase stage where consumers become aware of a need. Also in this stage is information search, where needs are clarified, possibly through surfing the Web and making phone calls. In the case of an investing service this might involve reading the Web site information for various Web sites like eTrades or Schwab. Evaluating alternatives is also in this stage. In the investment scenario this might involve more Web site analysis, phone calls and e-mail with account representatives. The second stage is the service encounter stage. Here, service is requested from the supplier, in this case via e-mail or Web site transaction. The final stage is the post-encounter stage. Here the investor determines how well the firm performed over a period of time and makes a determination about future transactions with the firm.
You might also like to view...
During the month, Kimura Manufacturing incurred (not paid) $47,000 in direct labor costs in Department 1, $26,000 direct labor costs in Department 2, and $3500 of indirect labor costs. The summary journal entry to record these transactions includes a ________. Process costing is used.
A) credit to Manufacturing Overhead for $3500 B) debit to Work-in-Process Inventory for $73,000 C) credit to Wages Payable for $73,000 D) debit to Work-in-Process Inventory—Department 2 for $26,000
The body of a persuasive request should motivate action
Indicate whether the statement is true or false
Ethics is the study of what constitutes right and wrong behavior.?
Indicate whether the statement is true or false
When discussing needs and wants in an advertising context, Rae needs a Kombucha Wonder Drink because she wants to quench her thirst.
Answer the following statement true (T) or false (F)