A(n) ________ scale is a measurement in which numbers are assigned to characteristics of objects to allow comparison of the size of the differences among and between the objects
A) nominal
B) graduated
C) ordinal
D) interval
E) ratio
D
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Each of the following are important keys to building a successful premium program, except:
A) match the premium to the target market B) select premiums that are highly popular and current fads C) select premiums that reinforce the firm's product and image D) integrate the premium with other IMC tools
Out of the four biases that can hinder success in online negotiations, one is the ________ attribution bias, which occurs when negotiators mistakenly assume that another's behavior is caused by personality flaws, while overlooking the role of situational factors.
Fill in the blank(s) with the appropriate word(s).
Nike's goal to increase sales of its running shoes by 25 percent during the first 6 months of the new fiscal year is an example of a ________
A) differentiation objective B) positioning objective C) marketing objective D) marketing strategy E) target market strategy
Mullis Corp. manufactures DVDs that sell for $5.00. Fixed costs are $28,000 and variable costs are $3.60 per unit. Mullis can buy a newer production machine that will increase fixed costs by $8,000 per year, but will decrease variable costs by $0.40 per unit. What effect would the purchase of the new machine have on Mullis' break-even point in units?
A. 4,444 unit increase. B. No effect. C. 4,444 unit decrease. D. 5,714 unit increase. E. 9,850 unit decrease.