Which of the following factors has led to a dramatic increase in home shopping?
A. the development of satellite connectivity
B. the widespread use of credit cards
C. the shift in social preferences among consumers
D. the nationalization of telephone networks
E. the development of high-definition television
Answer: B
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A(n) ______________________________ is an XBRL document that contains all information, at a given point in time, including tags, about the occurrence of an item
Fill in the blank(s) with correct word
When Yahoo! began to flounder in 2001, CEO Terry Semel imposed a more conservative, buttoned-down atmosphere on the freewheeling Internet start-up. At the new Yahoo!, spontaneity is out and order is in. Identify this organizational phenomenon
What will be an ideal response?
Multichannel marketing
A. allows firms to legally circumvent paying taxes on revenue generated by online sales. B. can leverage the value-adding capabilities of different channels. C. allow customers to avoid shipping and handling charges. D. creates greater inelasticity of demand for its product. E. creates greater elasticity of demand for its products.
In which of the following situations would personal selling be the LEAST cost-effective choice?
A) a manufacturer selling a line of running shoes to a chain of department stores B) an automobile dealer selling luxury cars C) a real estate agent selling a home D) a chain of supermarkets selling convenience products E) a computer systems firm selling hardware and software to a large business