In which of the following situations would personal selling be the LEAST cost-effective choice?
A) a manufacturer selling a line of running shoes to a chain of department stores
B) an automobile dealer selling luxury cars
C) a real estate agent selling a home
D) a chain of supermarkets selling convenience products
E) a computer systems firm selling hardware and software to a large business
D
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BlueStainless Corp. has been able to gain and sustain a competitive advantage due to its strong relationship with its employees, customers, suppliers, and local communities. The company believes in lifetime employment and ensures that its employees grow along with the company. Investors are more than satisfied with the returns on their investments. Also, 3 percent of the company's profit is spent on community development. With initiatives like these, customers feel privileged to associate themselves with BlueStainless products. This scenario best illustrates the implementation of a
A. wild card event. B. black swan event. C. stakeholder strategy. D. strategic analysis.
To continuously improve efficiency and effectiveness, an organization must first
A. evaluate the potential of change. B. identify obstacles to change. C. decide on what change to make. D. assess the need for change. E. implement desirable change.
Operating system software controls the application software and manages how the hardware devices work together. When using Excel to create and print a graph, the operating system software controls the process, ensures that a printer is attached and has paper, and sends the graph to the printer along with instructions on how to print it. Some computers are configured with two operating systems so they can dual boot-provide the user with the option of choosing the operating system when the computer is turned on.
Answer the following statement true (T) or false (F)
When there is only one outlet for a line of products in a given geographic are this is called distribution
a. exclusive distribution b. selective distribution c. intensive distribution d. limited distribution e. retentive distribution