What are the differences between the "act utilitarianism" and "rule utilitarianism" theories of ethical thought?

What will be an ideal response?


Act utilitarians determine if an action is right or wrong on the basis of whether that individual act alone brings net happiness to society, as opposed to whether other alternatives would bring more or less net happiness. Rule utilitarians argue that an act is ethically right if the performance of similar acts by all similar agents would produce the best results in society or has done so in the past. Rule utilitarians take the position that whatever applicable rule has been established by political representatives must be followed and should serve as a standard in the evaluation of similar acts. If payment of bribes has been determined by the society to bring net happiness, and a rule allowing bribes exists, then rule utilitarians would allow the bribe. In contrast, the Foreign Corrupt Practices Act of 1977, as amended in 1988, which forbids paying bribes to foreign government officials to get business that would not have been obtained without such a payment, is an example of a standard that rule utilitarians would argue must be followed but that would lead to a different result.

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Over the past three years, skincare products retailer E&OE has realized that it is losing sales to competitors who sell products online

E&OE has always cultivated an exclusive upscale image, and the management feels that shifting to the online route will only harm the brand image and sales in the long run. How can E&OE encourage customers to frequent its stores?

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Kerry conducts meetings in a way that strongly influences the alternatives considered when making important decisions. Kerry's behavior reflects the political strategy of

A. controlling the agenda. B. being in a central position. C. making oneself irreplaceable. D. relying on objective information. E. forming alliances.

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The customer strategy always takes into consideration:

A) maintaining a close partnership B) what the customer needs C) the profit margins of the product D) the relationship between the selling partners E) the company's sales quotas

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In order to be legally binding, a contract must be in writing

a. True b. False Indicate whether the statement is true or false

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