The executive jet salesperson has just used a trial close. A typical prospect would:
A. become defensive.
B. ask questions.
C. terminate the interview.
D. purchase the product.
E. interrupt the sales presentation.
Answer: B
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Paired comparison scaling is useful when the number of brands under consideration is limited to no more than ________
A) one B) three C) five D) seven E) ten
Negotiation is a process reserved only for the skilled diplomat, top salesperson, or ardent advocate for an organized lobby.
Answer the following statement true (T) or false (F)
Howard Inc provides temporary clerical services to local businesses. The company has determined that total costs for a given month can be predicted by using the following formula: Total costs = $2,500 + $20x where "x" equals total direct labor hours for the month. If total direct labor hours for June are expected to be 600, what are total costs expected to be?
A) $ 9,500 B) $14,500 C) $12,000 D) $ 2,520
The University of Iowa runs a series of ads throughout the Midwest on how friendly and helpful its faculty, staff, and students are as well as how outstanding its academic programs are. This type of promotion would best be characterized as
A. public relations. B. product advertising. C. advocacy advertising. D. institutional advertising. E. comparative advertising.