Which e-business model is Carfax using?
A. B2B.
B. B2C.
C. C2B.
D. C2C.
B. B2C.
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Which of the following best illustrates one of the uses of marketing research, monitoring marketing performance?
A) marketing research managers closely overseeing the work of subordinates in the marketing research industry B) tracking research that monitors how well products are performing in the marketplace C) describing the return on investment of firms using/not using marketing research D) providing closed circuit TV to monitor the actions of marketing researchers practicing in the field E) identifying opportunities and problems in the marketplace
If investors have invested $20,000 of common equity in a company and it is determined that the required earnings of the company are $$1,250 each period, then investors must expect to earn what return?
a. the risk free rate b. 9% c. 6.25% d. the market premium
Ecstasy Pharmaceuticals faces fixed costs of $1,000,000 with manufacturing its new drug. The company sells the drug in bottles of 50 pills for $10.00. The company estimates that it must sell 200,000 bottles to break even
What is the total cost to produce a bottle of 50 pills? A) $2.50 B) $5.00 C) $6.00 D) $7.50 E) not enough information to calculate
What are the two audiences of an MPR campaigns?
A) ordinary consumers and businesses B) public sector and private sector C) internal and external stakeholders D) advertising creatives and sales people E) intended receivers and connectors