Because consumers are loyal to a brand innovation should be avoided.
a. True
b. False
b. False
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Describe two situations in which the benefit summary method of obtaining commitment is most effective.
What will be an ideal response?
In the gold standard, trade imbalances were corrected by a transfer of _______ in the direction of the surplus.
Fill in the blank(s) with the appropriate word(s).
Which of the following is a true statement regarding the implementation of change?
A. The need for change rarely arises from an external force. B. Communication is not likely to be used extensively in the process of recommending a change. C. The commitment of the organization's resources to the change is made during the "implementing the plan" step. D. Communication is not an effective tool for helping employees overcome their resistance to change.
_____ activities refer to things team members do to obtain information about technology, competitors, or the broader marketplace.
A. Action learning B. Social loafing C. Task coordinator D. Ambassador E. Scout