Horn Effect

What will be an ideal response?


The tendency to negatively interpret the communication and behavior of people for whom we have negative Gestalts.

Communication & Mass Media

You might also like to view...

Communication technologies affect social structures

Indicate whether the statement is true or false

Communication & Mass Media

Quantitative supporting materials are easier to remember than qualitative supporting materials

Indicate whether the statement is true or false

Communication & Mass Media

Generally, speakers should use pronouns such as I, my, and me to

demonstrate personal involvement. Indicate whether the statement is true or false

Communication & Mass Media

Unified communication systems should enhance group members’ sense of social presence

A. True B. False

Communication & Mass Media