If the span of a moving average is large – say, 12 months – then few observations go into each average, and extreme values have relatively large effect on the forecasts
a. True
b. False
Indicate whether the statement is true or false
False
You might also like to view...
Redfearn Company has current assets of $150,000 and current liabilities of $60,000 . How much inventory could it purchase on account and achieve its minimum desired current ratio of 2 to 1?
a. $10,000 b. $20,000 c. $30,000 d. $40,000
Among consumer products, advertising and wide distribution are especially important for
A. durable goods. B. production goods. C. nondurable goods. D. specialty products. E. semidurable goods.
In persuading a busy executive to visit a college class, which of the following illustrates a direct benefit to the reader?
A) You will be helping students learn about the finance field. B) You will receive a $500 honorarium. C) We would appreciate your giving up your time, and we are grateful for your efforts. D) You would earn the respect of all your colleagues.
Regarding the challenges facing marketers, the text suggests that
A. continued growth of GDP is one favorable change in our macro-marketing system that a marketing manager can count on. B. marketers should look for ways to improve a strategy even before there's reason to believe that something needs to be fixed. C. government planners should play a major role in deciding what product choices consumers should have. D. there is likely to be much less regulation of marketing in the future, especially with regard to consumer privacy. E. All these answers are correct.