Which of the following is a public relations strategy that involves getting a product, service, or company name to appear in a movie or television show?
A. press release
B. product placement
C. product publicity
D. consumer education
E. integrated marketing communications
Answer: B
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Fisher associates all of the following positive communication behaviors with emergent leadership, except ______.
A. being verbally involved B. establishing roles C. seeking others’ opinions D. initiating new ideas
Which of the following ratios give a perspective on risk in the capital structure?
a. Book value per share b. Price/earnings ratio c. Degree of financial leverage d. Dividend yield
To ensure a good fit between the firm’s supply chain strategy and the firm’s overall corporate strategy, the firm needs to ______.
A. know their customers and the uncertainties associated with their supply chains B. know the rules of international trade C. ensure compliance with ISO regulations D. ensure compliance with local government regulations
A survey of purchasing agents shows that professional buyers believe it is important for salespeople to do all of the following EXCEPT:
A. use high-pressure sales tactics. B. willingness to go to bat for the buyer within supplier's firm. C. preparation for sales calls. D. diplomacy in dealing operating departments. E. follow up after the sale.