Maintaining credibility requires PR practitioners to vary messages, depending on the audience

Indicate whether the statement is true or false


False .

Communication & Mass Media

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Identify a key feature of theory as suggested by Judee Burgoon.

A) Theory is unlikely to fall in the hunch category when floated initially. B) Theory consists of a set of hunches. C) Theory is based on an isolated idea. D) Theory is unlikely to involve an element of speculation, or conjecture.

Communication & Mass Media

Members can be expelled from the Public Relations Society of America if they’re convicted of a crime

a. True. b. False.

Communication & Mass Media

As a speaker, what can you do to hold your audience's attention and overcome the discrepancy between speech and thought rate?

a. You should build in message redundancy and make your major ideas really clear. b. You should make the speech as short as possible, while still managing to include your main points. c. You should probably not do a speech at all if you think the audience will lose attention; instead, simply have a discussion or question-and-answer session. d. There is really nothing a speaker can do to hold the audience's attention; if the audience loses focus, that is their fault and they should have stayed at home.

Communication & Mass Media

__________ exists when listeners believe in a speaker and trust what the speaker says

Fill in the blank(s) with correct word

Communication & Mass Media