A factorial design involves:
a. measuring more than one dependent factor (variables).
b. manipulating more than one independent factor (variable).
c. both a and b.
d. none of the above.
b
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Imagine that you are an advertising executive and that your sales have dropped for a particular brand of laundry detergent. You want to design a set of ads that makes people feel good when they see your detergent and you want to reinforce people for buying your product. How would you design ads that would condition people to feel good when they see your product?
What will be an ideal response?
In comparison to field experiments, laboratory experiments
a. permit researchers greater control. b. allow more naturalistic observation of behavior. c. are less susceptible to experimenter expectancy effects. d. have fewer problems caused by the limitations of self-report data.
In a sample of n = 40 scores, X = 31 corresponds to z = –1.50 and X = 39 corresponds to z = +0.50 . The sample mean is M = 36
Indicate whether the statement is true or false
Concepts such as evolution and survival of the fittest are most associated with:
A. Roger Sperry B. Charles Darwin C. Sigmund Freud D. B.F. Skinner