If I was in a serious car accident two years ago, the word "accident" may remind me of what happened, regardless of how the word is actually being used. This is an example of how a word has

A) denotative meaning.
B) connotative meaning.
C) concrete meaning.
D) abstract meaning.
E) low-context meaning.


B

Communication & Mass Media

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The August issue of Vogue magazine published an article reviewing Samsei Tech's new range of tablets.In its September issue, the magazineasked if readers remembered the review and inquired what they thought of it. What method is employed here?

a. Readership survey b. Content analysis c. Targeted evaluation d. Systematic tracking

Communication & Mass Media

When pitching a trade show to a journalist, it is most important to

A) Include a news release to make the journalist's job easier. B) make hotel accommodations for the journalist. C) be creative in pitching ideas. D) show why the company's products or services merit the journalist's time. E) Both C and D.

Communication & Mass Media

________ means that you hear and process the message that another communicates

a) Recall listening b) Receiving c) Attending d) Assigning meaning

Communication & Mass Media

The mean-popularly called the average-is determined by summing all the items in a group and dividing by the number of items.

Answer the following statement true (T) or false (F)

Communication & Mass Media