Identify and briefly describe the four primary elements of a marketing information system
What will be an ideal response?
The four primary elements of a marketing information system are internal company data, market intelligence systems, marketing decision support systems, and marketing research systems. Internal company data comes from multiple departments within the company and can be combined to influence a wide range of marketing decisions. A market intelligence system focuses on external data. It gathers, processes, assesses, and makes available marketing information about market activity and trends, consumers, customers, and competitors. A marketing decision support system is the software and infrastructure that connects marketing activities to internal databases. An MDSS contains analytical tools, which may include modeling capabilities. A marketing research system is a collection of the results of marketing research conducted by the company. The data in this system is much more specific than data in the market intelligence system.
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The confirmation of customers' accounts receivable rarely provides reliable evidence about the completeness assertion because:
A. many customers merely sign and return the confirmation without verifying its details. B. customers may not be inclined to report understatement errors in their accounts. C. recipients usually respond only if they disagree with the information on the request. D. auditors typically select many accounts with low recorded balances to be confirmed.
NVIDIA Corp. financial statements are presented below. Analysts forecast that its 2018 sales will be $8,260. The expected 2018 tax rate will be 17.35%. Assume the firm pays 5% interest on short-term debt and 7% on long term debt.
a) Use your judgement to forecast the items on the income statement and balance sheet with the percent of sales method. What is the discretionary financing needed in 2018? Is this a surplus or deficit?
Assume that the dividends per share will be $0.54 and the number of shares will be the same as in 2017.
b) Assume that DFN will be absorbed by long-term debt and that the interest rate is 2.5% of the sum of LTD and short-term debt. Set up an iterative worksheet to eliminate it.
c) Create a scatter chart of research and development vs. sales and add a linear trend line. Does there appear to be a consistent trend in this relationship?
d) Use the regression tool to verify your results from part c. Is the trend statistically significant? Use at least three methods to show why or why not.
e) Turn off iteration, and use the Scenario Manager to set up three scenarios:
1. Best Case — Sales are 15% higher than expected.
2. Base Case — Sales are exactly as expected.
3. Worst Case — Sales are 15% less than expected.
What is the DFN under each scenario?
People who contract to furnish labor or materials to improve real estate:
A. cannot foreclose their lien on the property. B. can claim a lien on a property irrespective of statutory requirements. C. can claim a lien on the property until they are paid. D. cannot claim any lien on the property.
Marketers for Alive!, a new sports energy drink, have hired teams of college students to encourage friends and classmates on campus to try the new product
The students have been directed by Alive! to promote the new drink without revealing that they are contracting with the company. Alive! is most likely to be accused of which of the following unethical marketing strategies? A) falsification B) shilling C) evangelist marketing D) viral marketing E) defacement