What is brand equity? Describe the major factors that make up brand equity.
What will be an ideal response?
Brand equity is the marketing and financial value associated with a brand's strength in a market. Brand equity represents the value of a brand to an organization. The four major factors that contribute to brand equity are brand awareness, brand associations, perceived brand quality, and brand loyalty.
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The appropriate way to summarize a metric measurement scale is through percentages illustrated in charts, such as pie charts or in frequency distributions
Indicate whether the statement is true or false
________ asks the prospect to visualize using the same products that famous people or companies use.
A. Image suggestion B. Direct suggestion C. Autosuggestion D. Suggestive proposition E. Prestige suggestion
Which one of the following represents the state of public opinion in which a majority perceives little agreement, but in fact there is widespread agreement?
A. Intrapersonal congruency D. Pluralistic ignorance B. Co-orientational consensus E. False consensus C. Complete consensus
If Kraft Foods hired a consultant to decrease group friction and enhance cooperative work relationships, this would be an example of managing ________ changes.
A. technological B. people C. financial D. structural