When writing a business message with an indirect approach, which of the following are presented first?
A - secondary message
B - primary message
C - call to action
D - supporting reasons
D - supporting reasons
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The accounting life of intangible assets is determined by
a. their legal lives. b. their useful lives. c. their legal lives or useful lives, whichever is shorter. d. the tax life mandated by the IRS.
______ is a technique used to optimize an objective (such as maximizing profits or minimizing costs) under certain constraints, such as availability of resources.
A. Integer programming B. Assignment method C. Linear programming D. Workflow optimization
An important reason that employee recognition programs are often effective is that
A) most workers are greedy. B) most workers feel they do not receive enough recognition. C) collecting company souvenirs is a popular hobby. D) the need for economic security and safety is strong.
A product item is best described as a
A. component of a marketing mix. B. particular brand. C. specific characteristic of a product. D. specific version of a product. E. unit of measure for the product.