After assessing the market growth potential and market competitiveness in Mexico for his company's baby products, Harmon wanted to evaluate market access. To do this, Harmon would consider
A. profitability and customer buying behavior.
B. ease of accessing or developing distribution channels and brand familiarity.
C. the number of competitors, entry barriers, and product substitutes.
D. the current size of the market and the expected growth rate.
E. ease of pricing control and number of promotional outlets.
Answer: B
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Which of the following statements about the glass cliff is not true?
a. A woman will usually slip off the glass cliff before she breaks through the glass ceiling. b. It refers to a woman ending up in a higher-level position in which she eventually fails. c. It could result from a woman being put into a higher-level position where the likelihood of failure was high. d. Discrimination and lack of support for a woman in a higher-level position could cause her to fall off the glass cliff.
Koffee, a brand of instant coffee, gives away a free coffee mug with its logo imprinted on it with every purchase of a 500g packet of its instant coffee powder. Which promotion tool is Koffee using?
A) coupons B) price packs C) samples D) advertising specialties E) rebates
If bonds are issued at a discount, it means that the
A) bondholder will receive effectively less interest than the contractual rate of interest. B) market interest rate is lower than the contractual interest rate. C) market interest rate is higher than the contractual interest rate. D) financial strength of the issuer is suspect.
External changes either can present new opportunities for an organization or can cause its ultimate failure.
Answer the following statement true (T) or false (F)