__________is when a product or company attempts to give the impression of environmental friendliness whether or not it is environmentally friendly
Fill in the blanks with correct word.
ANSWER: Greenwashing
Greenwashing is when a product or company attempts to give the impression of environmental friendliness whether or not it is environmentally friendly. There are numerous products in every product category that use greenwashing to try and sell products.
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Which of the following would most likely be included in the written materials prepared by PR professionals to reach and influence target markets?
A) employee code of conduct B) annual reports C) memorandum of association D) advertisement jingles E) white papers
Raven, the owner of Strawberry Fields, contracts to sell its harvest to Tender Fruits, Inc When Raven refuses to per¬form, Tender Fruits files a suit to enforce the contract. Raven and Tender Fruits are in a state that does not recognize the doctrine of unconscionability.To defend suc¬cess¬fully against enforce¬ment of the contract on similar grounds, Raven might rely on traditional notions of
a. fraud. b. materiality. c. mistake. d. value.
What are the rules that help ensure the quality of information?
A. Information integrity B. Business-critical integrity constraints C. Integrity constraints D. Relational integrity constraints
When a target audience already holds a favorable opinion of a topic, a(n) ________ is most effective.
A. nonverbal appeal B. fear appeal C. open-ended message D. two-sided message E. one-sided message