When a target audience already holds a favorable opinion of a topic, a(n) ________ is most effective.
A. nonverbal appeal
B. fear appeal
C. open-ended message
D. two-sided message
E. one-sided message
Answer: E
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Japanese keiretsu is considered to be a strong cooperative strategy that will have an impact in global marketing. Describe what it is and how it can affect U.S. businesses
What will be an ideal response?
In a production environment that manufactures goods to customer specifications, a job-order costing system
a. can be used only if standard costs are used for materials and labor. b. will provide reasonable product cost information only when all jobs utilize approximately the same quantities of material and labor. c. may be maintained using either actual or predetermined overhead rates. d. emphasizes that large customers create the most costs even though they also provide the most revenues.
Williamson says that market failure problems that result from contracting through vertical integration can be solved through ______, _____ and _____.
a. Organizational design/innovation/creative destruction b. Information flows/negotiating costs/incentive alignment c. Managing uncertainty/being boundedly rational/being fast to market d. None of the above
Promises made by the landlord and tenant to each other in the lease to do or not to do certain acts are known as:
a. automatic leases provisions. b. recordation clauses. c. covenants. d. reversionary clauses.