Which of the following is the biggest downside of observation research?

A. It is expensive and ineffective.
B. It does not yield any information on consumer motivation.
C. It is influenced by the thoughts and feelings of its research subjects.
D. It does not show what people actually do.


Answer: B

Business

You might also like to view...

Which is the primary agency responsible for helping victims of identity theft?

a. Social Security Office b. Federal Bureau of Investigation c. Permits Department d. Federal Trade Commission

Business

The issuance price of a bond does not depend on the

a. face value of the bond. b. riskiness of the bond. c. method used to amortize the bond discount or premium. d. effective interest rate.

Business

The main objective of a not-for-profit business is not to make a profit

Indicate whether the statement is true or false

Business

Many inventors struggle with the question, "I made it; now how do I get rid of it?" They have made the error of considering marketing as

A. an accounting function. B. an integral part of a business plan. C. important only for new products. D. an afterthought. E. a profit center.

Business